Learn how Inbound Marketing is changing the way you can generate roofing leads using SEO.
If you’ve been in the roofing business for a while, you’ve already tried various ways to generate roofing leads. You’ve likely noticed a dramatic change in consumer behavior in recent years, thanks to social media and the Internet like Roofing Search Engine Optimization. But you may not be sure how best to capitalize on these changes and new trends.
Today’s consumers are “self-directed shoppers.” They have all the information at their fingertips and have done extensive research online long before choosing which product or service to buy.
They get referrals from friends and related websites, check online reviews, and usually end up selecting the company they think they can trust the most to deliver quality, service, and value.
According to Forrester Research, today’s buyers are 66 to 90 percent of their journey through the buying process before they even contact you, the seller.
This change has turned a lead generation on its head. In this article, we’ll take a look at the time-tested, traditional lead generation methods you’re probably most familiar with, and explore the potential power of inbound marketing to help you generate leads for your business.
But first things first. Generating leads is not that difficult. The real challenge is generating qualified leads.
In a survey conducted by the International Data Group (IDG), 61 percent of marketing executives surveyed reported that generating high-quality leads was a challenge for their organization.
Ask yourself these three questions:
- Are you presenting where potential customers are most likely to look for you?
- Do you clearly communicate the reasons why your company is a better option than your competitors?
- Do you even know what those reasons are?
It’s amazing how many business owners haven’t determined their own Unique Selling Proposition (USP).
Traditional Exit Methods for Generating Roofing Leads
Here is a list of the most commonly used traditional or “outbound” methods that contractors and business owners use to get roofing leads. Chances are you’ve already tried some of them with varying degrees of success.
If you didn’t get the desired results, don’t make the mistake of thinking the tactic isn’t working. Rethink what you’ve done, learn from mistakes, and try these methods again:
- Word-of-mouth referrals.
- Personal selling: door-to-door, cold calls, and exhibitions or trade shows.
- External advertising.
- Direct response and print advertising.
- Yellow Pages.