FIRM HOLD: GIOVANNI Wicked Texture The Definition Of Pomade adds wicked separation to any hair style. This styling wax easily washes out and won’t strip the natural oils from your hair, leaving you with a wicked look
DEFINED STYLE: Style hair to the max with GIOVANNI Wicked Texture The Definition Of Pomade. Simply piece this styling wax through damp or dry hair and play away to add separation and texture while defining shine
COLOR SAFE: GIOVANNI Wicked Texture The Definition Of Pomade is 100% color-safe, nourishing hair with ingredients such as Lavender, Peppermint, and Sage without stripping color
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.
OUAI MATTE POMADE. Want that piecey, textured, lived-in look without the effort? The Matte Pomade does just that. The medium control finishing paste creates soft texture and separation for the perfect relaxed look.
FROM LIMP TO LIVELY. Bring limp, lifeless hair back to live with texture and volume. Add a quarter-sized dab to day-old or freshly shampooed hair. Leave your hair with Rue St. Honoré – a delicious, French-inspired scent of gardenia, ylang ylang and white musk.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.